Model Citizens
Values
We pride ourselves on our core values of: Integrity. Transparency. Business Benefit.

There can be a great deal of client frustration around the delivery of an analytical project. The same issues arise again and again:

• Why can I not use the solution for everything that I was told I could use it for?
• How do I measure the incremental benefit of the solution?
• Why, when I implement the solution, is it not as good as I thought it was?

We've been there ourselves as clients. At Model Citizens, our core values have been developed to avoid these all too common pitfalls.

Integrity
The quality of our work is very important to us. We ensure the right business question is solved using the most appropriate technique given the data and business model. We are open and honest with our clients about the value we feel we can or cannot add and any issues that may hinder delivery. Furthermore, if we believe we are not suitable to do the work, or that it won't add business benefit, we won't do it.

Transparency
Problems often occur due to a miscommunication as to what the solution can, or cannot, deliver. Our answer is simple - open, regular, business-focussed communication with the client. More so, we believe it is better for those people doing the work to talk directly with the client and not through account managers or sales people. Instead, at Model Citizens we employ business-focussed analysts with excellent communication skills.

Business Benefit
In everything we do, we recognise that the ultimate objective is to drive business benefit. We will identify any issues that might prevent benefit realisation, such as those linked with data quality or implementing the solution, and change our methodology accordingly. After developing and deploying any solution, we will also advise the client how to measure the incremental benefit.
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